/* =========================================================
   Caviar & Ketchup – Landingpage
   Zwei Stimmen wie im Logo:
   Kaviar  = Bodoni Moda, fein, schwarz
   Ketchup = Archivo sehr schmal & fett, rot
   ========================================================= */

/* ---------- Schriften (lokal, SIL Open Font License) ---------- */
@font-face {
  font-family: "Archivo";
  src: url("../fonts/archivo-var.woff2") format("woff2");
  font-weight: 100 900;
  font-stretch: 62% 125%;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: "Bodoni Moda";
  src: url("../fonts/bodoni-moda-var.woff2") format("woff2");
  font-weight: 400 900;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: "Bodoni Moda";
  src: url("../fonts/bodoni-moda-italic-var.woff2") format("woff2");
  font-weight: 400 900;
  font-style: italic;
  font-display: swap;
}

/* ---------- Markenfarben (fest) ---------- */
:root {
  --kaviar: #0a0a0a;
  --kaviar-2: #161616;
  --ketchup: #bf0000;          /* exakt aus dem Logo */
  --ketchup-dunkel: #9a0000;
  --ketchup-hell: #ff5247;     /* nur für kleine Schrift auf Schwarz (Kontrast) */
  --papier: #f4f0e9;
  --weiss: #ffffff;
  --grau-hell: #b3ada3;
  --linie-hell: rgba(244, 240, 233, 0.14);

  --serif: "Bodoni Moda", "Bodoni 72", Didot, Georgia, serif;
  --sans: "Archivo", "Helvetica Neue", Arial, sans-serif;

  --gutter: clamp(16px, 5vw, 64px);
  --maxw: 1240px;
  --header-h: 60px;
  --nav-h: 46px;
  --top: calc(var(--header-h) + var(--nav-h));   /* hier oben klebt die Bühne fest */
  --run: 150vh;                 /* Platzhalter, JS rechnet die echte Länge */
  --card-h: clamp(180px, calc(100svh - var(--top) - 290px), 400px);
  --ease: cubic-bezier(0.2, 0.7, 0.2, 1);
  --ease-out: cubic-bezier(0.16, 1, 0.3, 1);
}
@media (min-width: 900px) {
  :root {
    --header-h: 68px;
    --nav-h: 52px;
    --card-h: clamp(240px, calc(100svh - var(--top) - 300px), 500px);
  }
}

/* ---------- Thema: hell (Standard) ---------- */
:root,
[data-theme="light"] {
  color-scheme: light;
  --bg: #f4f0e9;
  --bg-2: #e8e1d5;
  --fg: #0a0a0a;
  --muted: #5c564d;
  --line: rgba(10, 10, 10, 0.16);
  --line-strong: #0a0a0a;
  --accent: #bf0000;           /* Rot für Schrift auf der Grundfläche */
  --card-bg: #f4f0e9;
  --card-fg: #0a0a0a;
  --placeholder: #857e73;
  --shadow: rgba(10, 10, 10, 0.55);
}
/* ---------- Thema: dunkel ---------- */
[data-theme="dark"] {
  color-scheme: dark;
  --bg: #131210;
  --bg-2: #1f1d1a;
  --fg: #f4f0e9;
  --muted: #aaa398;
  --line: rgba(244, 240, 233, 0.14);
  --line-strong: #f4f0e9;
  --accent: #f0302a;           /* etwas heller, damit es auf Dunkel lesbar bleibt */
  --card-bg: #131210;
  --card-fg: #f4f0e9;
  --placeholder: #8d877d;
  --shadow: rgba(0, 0, 0, 0.75);
}

/* ---------- Basis ---------- */
*, *::before, *::after { box-sizing: border-box; }
html {
  -webkit-text-size-adjust: 100%;
  text-size-adjust: 100%;
  scroll-behavior: smooth;
  scroll-padding-top: var(--header-h);
}
body {
  margin: 0;
  background: var(--bg);
  color: var(--fg);
  font-family: var(--sans);
  font-size: 1.0625rem;
  line-height: 1.55;
  font-kerning: normal;
  overflow-x: clip;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  transition: background-color .35s, color .35s;
}
img, video, canvas, svg { display: block; max-width: 100%; }
h1, h2, h3, p, ol, ul, figure { margin: 0; }
ol, ul { padding: 0; list-style: none; }
a { color: inherit; }
button { font: inherit; color: inherit; cursor: pointer; }
em { font-style: italic; }
[hidden] { display: none !important; }

:focus-visible { outline: 3px solid var(--accent); outline-offset: 3px; }
:focus:not(:focus-visible) { outline: none; }

.skip-link {
  position: absolute; left: 12px; top: -60px; z-index: 200;
  background: var(--fg); color: var(--bg);
  padding: 10px 16px; border-radius: 999px; text-decoration: none;
  transition: top .2s;
}
.skip-link:focus { top: 12px; }

.wrap {
  width: 100%;
  max-width: calc(var(--maxw) + 2 * var(--gutter));
  margin-inline: auto;
  padding-inline: var(--gutter);
}

/* Englisch wird per JS eingesetzt: kurz verstecken, damit kein Deutsch aufblitzt */
.lang-pending .site-header,
.lang-pending main,
.lang-pending .site-footer {
  visibility: hidden;
  animation: ck-unhide 0s 1.5s forwards;   /* Sicherheitsnetz, falls JS fehlt */
}
@keyframes ck-unhide { to { visibility: visible; } }

/* Varianten über ?n= */
.only-food { display: none; }
[data-n="food"] .only-food { display: inline; }
[data-n="food"] p.only-food { display: block; }
[data-n="food"] .only-default { display: none; }

/* ---------- Typo-Bausteine ---------- */
.kicker {
  font-family: var(--sans);
  font-stretch: 75%;
  font-weight: 650;
  font-size: 0.8125rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 1.1rem;
}
.kicker--hell { color: var(--ketchup-hell); }

.h2 {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(2.1rem, 5.6vw, 4.2rem);
  line-height: 1.02;
  letter-spacing: -0.015em;
  max-width: 18ch;
  text-wrap: balance;
}
.h2 em {
  font-style: normal;
  font-family: var(--sans);
  font-stretch: 62%;
  font-weight: 850;
  text-transform: uppercase;
  letter-spacing: 0;
  color: var(--accent);
  font-size: 1.12em;
  line-height: 0.9;
}

/* ---------- Knöpfe ---------- */
.btn {
  position: relative;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: .6em;
  min-height: 52px;
  padding: 0.95em 1.7em;
  border: 0;
  border-radius: 999px;
  background: var(--ketchup);
  color: var(--weiss);
  font-family: var(--sans);
  font-stretch: 75%;
  font-weight: 750;
  font-size: 1rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  text-decoration: none;
  transition: background-color .2s;
}
/* Der Ketchup-Tropfen */
.btn::after {
  content: "";
  position: absolute;
  left: 74%;
  top: calc(100% - 4px);
  width: 10px;
  height: 14px;
  background: inherit;
  border-radius: 0 0 6px 6px;
  transition: height .35s var(--ease);
}
.btn:hover { background-color: var(--ketchup-dunkel); }
.btn:hover::after { height: 22px; }
.btn--ghost {
  min-height: 40px;
  padding: .55em 1.1em;
  font-size: .8125rem;
  background: transparent;
  color: var(--fg);
  box-shadow: inset 0 0 0 1.5px var(--fg);
}
.btn--ghost::after { display: none; }
.btn--ghost:hover { background: var(--fg); color: var(--bg); }
.btn--block { width: 100%; }

/* =========================================================
   0. INTRO
   ========================================================= */
.intro {
  position: fixed;
  inset: 0;
  z-index: 100;
  display: grid;
  place-items: center;
  overflow: hidden;
  background: var(--papier);
  transition: background-color .3s, opacity .8s var(--ease);
}
.no-intro .intro { display: none; }
.intro-open, .intro-open body { overflow: hidden; }

.intro__bg {
  position: absolute;
  inset: -6%;
  width: 112%;
  height: 112%;
  max-width: none;
  filter: blur(26px) brightness(0.42) saturate(1.15);
  opacity: 0;
  transition: opacity .5s;
}
.intro__video {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  opacity: 0;
  transition: opacity .35s;
}
/* Querformat/Desktop: Film mittig im Hochformat, Seiten unscharf */
@media (min-aspect-ratio: 10/16) {
  .intro__video {
    inset: 0 auto;
    left: 50%;
    width: auto;
    height: 100%;
    aspect-ratio: 9 / 16;
    transform: translateX(-50%);
    box-shadow: 0 0 80px rgba(0, 0, 0, .6);
  }
  .intro.is-playing .intro__bg { opacity: 1; }
}
.intro.is-playing { background: #000; }
.intro.is-playing .intro__video { opacity: 1; }

.intro__mark {
  position: relative;
  width: clamp(72px, 16vw, 120px);
  height: auto;
  mix-blend-mode: multiply;
  animation: mark-in .5s var(--ease) both;
}
.intro.is-playing .intro__mark { animation: mark-out .2s ease forwards; }
@keyframes mark-in {
  from { opacity: 0; transform: scale(.86); }
  to { opacity: 1; transform: none; }
}
@keyframes mark-out { to { opacity: 0; visibility: hidden; } }

.intro__skip,
.intro__play {
  position: absolute;
  left: 50%;
  transform: translateX(-50%);
  display: inline-flex;
  align-items: center;
  gap: .55em;
  min-height: 52px;
  padding: .8em 1.5em;
  border: 0;
  border-radius: 999px;
  background: var(--papier);
  color: var(--kaviar);
  font-family: var(--sans);
  font-stretch: 75%;
  font-weight: 750;
  font-size: 1rem;
  letter-spacing: .1em;
  text-transform: uppercase;
  box-shadow: 0 10px 30px rgba(0, 0, 0, .35);
}
.intro__skip { bottom: max(28px, calc(env(safe-area-inset-bottom) + 18px)); }
.intro__skip:hover { background: var(--weiss); }
.intro__play { top: 50%; transform: translate(-50%, -50%); background: var(--ketchup); color: var(--weiss); }

.intro__sound {
  position: absolute;
  top: max(16px, calc(env(safe-area-inset-top) + 10px));
  right: max(16px, calc(env(safe-area-inset-right) + 10px));
  display: inline-flex;
  align-items: center;
  gap: .45em;
  min-height: 44px;
  padding: .5em 1em .5em .8em;
  border: 1px solid rgba(255, 255, 255, .35);
  border-radius: 999px;
  background: rgba(0, 0, 0, .45);
  color: var(--weiss);
  font-family: var(--sans);
  font-stretch: 75%;
  font-weight: 650;
  font-size: .8125rem;
  letter-spacing: .1em;
  text-transform: uppercase;
  -webkit-backdrop-filter: blur(8px);
  backdrop-filter: blur(8px);
}
.intro__sound .ico-on { display: none; }
.intro__sound[aria-pressed="true"] .ico-on { display: block; }
.intro__sound[aria-pressed="true"] .ico-off { display: none; }
.intro.is-closing { opacity: 0; pointer-events: none; }

/* =========================================================
   HEADER: klebt oben, mit zwei Schaltern und Pfeil nach oben
   ========================================================= */
.site-header {
  position: sticky;
  top: 0;
  z-index: 40;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 12px;
  height: var(--header-h);
  padding-inline: max(var(--gutter), calc((100% - var(--maxw)) / 2));
  background: var(--bg);
  color: var(--fg);
  border-bottom: 1px solid transparent;
  transition: background-color .3s, border-color .3s, color .3s;
}
.site-header.is-scrolled { border-bottom-color: var(--line); }
/* Über der schwarzen Bühne wird die Leiste ebenfalls dunkel */
.site-header.on-dark {
  --bg: #0a0a0a;
  --fg: #f4f0e9;
  --line: rgba(244, 240, 233, 0.14);
}
.site-header.on-dark .brand img { filter: url("#logo-negativ"); mix-blend-mode: screen; }
.brand { display: block; flex: none; }
.brand img {
  width: clamp(124px, 30vw, 220px);
  height: auto;
  mix-blend-mode: multiply;    /* weißer Logo-Grund verschwindet auf Papier */
}
/* Dunkel: Logo-Negativ per SVG-Filter (Schwarz -> Weiß, Rot bleibt Rot), Grund verschwindet.
   Übergangslösung, bis eine echte Negativ-Version des Logos vorliegt. */
[data-theme="dark"] .brand img {
  filter: url("#logo-negativ");
  mix-blend-mode: screen;
}
.header__tools { display: flex; align-items: center; gap: 8px; }

.to-top {
  display: grid;
  place-items: center;
  width: 40px;
  height: 40px;
  padding: 0;
  border: 1.5px solid var(--fg);
  border-radius: 50%;
  background: transparent;
  color: var(--fg);
  opacity: 0;
  visibility: hidden;
  transform: translateY(6px);
  transition: opacity .25s, transform .25s var(--ease), visibility .25s, background-color .2s, color .2s;
}
.is-scrolled .to-top { opacity: 1; visibility: visible; transform: none; }
.to-top:hover { background: var(--fg); color: var(--bg); }

/* Lichtschalter-Optik: Knopf rutscht zur aktiven Seite */
.switch {
  position: relative;
  display: inline-grid;
  grid-template-columns: 1fr 1fr;
  align-items: stretch;
  height: 40px;
  padding: 3px;
  border: 1.5px solid var(--fg);
  border-radius: 999px;
  background: transparent;
  color: var(--fg);
  font-family: var(--sans);
  font-stretch: 75%;
  font-weight: 750;
  font-size: .75rem;
  letter-spacing: .08em;
}
.switch::before {
  content: "";
  position: absolute;
  top: 3px;
  bottom: 3px;
  left: 3px;
  width: calc(50% - 3px);
  border-radius: 999px;
  background: var(--fg);
  transition: transform .3s var(--ease), background-color .35s;
}
.switch[aria-checked="true"]::before { transform: translateX(100%); }
.switch__opt {
  position: relative;
  z-index: 1;
  display: grid;
  place-items: center;
  width: 28px;
  transition: color .3s;
}
.switch[aria-checked="false"] .switch__opt:first-child,
.switch[aria-checked="true"] .switch__opt:last-child { color: var(--bg); }
.switch:hover { box-shadow: 0 0 0 3px var(--line); }
html:not(.js) .switch { display: none; }
@media (max-width: 559px) { .header__cta { display: none; } }

/* =========================================================
   1. HERO
   ========================================================= */
.hero {
  display: grid;
  gap: clamp(48px, 8vw, 64px);
  max-width: calc(var(--maxw) + 2 * var(--gutter));
  margin-inline: auto;
  padding: clamp(24px, 6vw, 56px) var(--gutter) clamp(72px, 10vw, 120px);
}
.hero h1 { margin-bottom: 1.4rem; }
.hero h1 .l1 {
  display: block;
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(2.2rem, 8.4vw, 4.3rem);
  line-height: 1;
  letter-spacing: -0.02em;
}
.hero h1 .l2 {
  display: block;
  margin-top: .12em;
  font-family: var(--sans);
  font-stretch: 62%;
  font-weight: 860;
  font-size: clamp(3rem, 13vw, 7.4rem);
  line-height: .86;
  letter-spacing: -0.005em;
  text-transform: uppercase;
  color: var(--accent);
  text-wrap: balance;
}
.hero__sub {
  max-width: 34ch;
  font-size: clamp(1.0625rem, 1.6vw, 1.25rem);
  line-height: 1.5;
}
.hero__cta {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 18px 28px;
  margin-top: 2rem;
}
.hero__trust {
  font-size: .875rem;
  line-height: 1.45;
  color: var(--muted);
}
.hero__trust strong { color: var(--fg); font-weight: 650; }

/* Vorher/Nachher-Stillleben */
.hero__visual { position: relative; }
.hv { display: none; position: relative; width: min(74vw, 460px); margin: 0 auto 0 18%; }
[data-n="fashion"] .hv[data-for="fashion"],
[data-n="beauty"] .hv[data-for="beauty"],
[data-n="food"] .hv[data-for="food"] { display: block; }

.hv__out { position: relative; }
.hv__out img {
  width: 100%;
  height: auto;
  border-radius: 3px;
  box-shadow: 0 40px 70px -40px var(--shadow);
  background: var(--bg-2);
}
.hv__tag {
  position: absolute;
  top: 18px;
  right: -12px;
  padding: .45em .9em;
  background: var(--ketchup);
  color: var(--weiss);
  font-family: var(--sans);
  font-stretch: 62%;
  font-weight: 800;
  font-size: clamp(.95rem, 2.4vw, 1.2rem);
  letter-spacing: .04em;
  text-transform: uppercase;
  transform: rotate(3deg);
}
.hv__in {
  position: absolute;
  left: -24%;
  bottom: -9%;
  width: 46%;
  padding: 6px 6px 0;
  background: var(--weiss);
  color: var(--kaviar);
  transform: rotate(-7deg);
  box-shadow: 0 22px 40px -18px var(--shadow);
}
.hv__in img { width: 100%; height: auto; background: var(--bg-2); }
.hv__label {
  display: block;
  padding: .45em 0 .55em;
  text-align: center;
  font-family: var(--serif);
  font-style: italic;
  font-size: clamp(.8rem, 2.4vw, 1rem);
  line-height: 1.1;
}
.hv__arrow {
  position: absolute;
  left: -27%;
  top: 30%;
  width: 24%;
  height: auto;
  color: var(--accent);
  overflow: visible;
}

@media (min-width: 1024px) {
  .hero {
    grid-template-columns: minmax(0, 1.2fr) minmax(0, 1fr);
    align-items: center;
    min-height: min(calc(100svh - 90px), 860px);
    padding-top: 24px;
  }
  .hv { width: min(100%, 440px); margin: 0 0 0 auto; }
}

/* =========================================================
   2. PROBLEME
   ========================================================= */
.probleme { padding-block: clamp(72px, 11vw, 140px); border-top: 1px solid var(--line); }
.probleme .h2 { margin-bottom: clamp(40px, 6vw, 72px); }
.probleme__list { display: grid; border-top: 1px solid var(--line-strong); }
.problem {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 4px 18px;
  padding: 26px 0 30px;
  border-bottom: 1px solid var(--line);
}
.problem__n {
  grid-row: span 2;
  padding-top: .35em;
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.05rem;
  color: var(--muted);
}
.problem__label {
  font-family: var(--sans);
  font-stretch: 62%;
  font-weight: 860;
  font-size: clamp(2.4rem, 7vw, 3.4rem);
  line-height: 1;
  text-transform: uppercase;
  letter-spacing: 0;
}
.problem p { max-width: 32ch; color: var(--muted); }
.strike { position: relative; display: inline-block; }
.strike::after {
  content: "";
  position: absolute;
  left: -5%;
  right: -5%;
  top: 46%;
  height: .14em;
  border-radius: 4px;
  background: var(--ketchup);
  transform: rotate(-3deg);
  transform-origin: left center;
}
.fx .reveal .strike::after { transform: rotate(-3deg) scaleX(0); transition: transform .6s var(--ease) .35s; }
.fx .reveal.is-in .strike::after { transform: rotate(-3deg) scaleX(1); }

.pyl { display: inline-flex; font-weight: 800; color: var(--fg); }
.pyl span { display: inline-block; }
.pyl span:nth-child(1) { transform: rotate(-9deg) translateY(1px); }
.pyl span:nth-child(2) { transform: rotate(7deg) translateY(-2px); }
.pyl span:nth-child(3) { transform: rotate(-4deg) translateY(2px); }

.versprechen {
  margin-top: clamp(56px, 9vw, 112px);
  line-height: .95;
  text-wrap: balance;
}
.versprechen .v1 {
  display: block;
  font-family: var(--serif);
  font-size: clamp(2.2rem, 6vw, 4.6rem);
  letter-spacing: -0.02em;
}
.versprechen .v2 {
  display: block;
  margin-top: .08em;
  font-family: var(--sans);
  font-stretch: 62%;
  font-weight: 860;
  font-size: clamp(2.7rem, 8vw, 6.2rem);
  line-height: .88;
  text-transform: uppercase;
  color: var(--accent);
}
.versprechen__sub { margin-top: 1.4rem; max-width: 44ch; color: var(--muted); }

@media (min-width: 900px) {
  .probleme__list { grid-template-columns: repeat(3, 1fr); }
  .problem {
    grid-template-columns: 1fr;
    padding: 28px 32px 36px 0;
    border-bottom: 0;
  }
  .problem + .problem { padding-left: 32px; border-left: 1px solid var(--line); }
  .problem__n { grid-row: auto; padding: 0 0 10px; }
}

/* =========================================================
   3. STRECKEN – die schwarze Bühne
   ========================================================= */
.strecken {
  background: var(--kaviar);
  color: var(--papier);
  padding-top: clamp(72px, 11vw, 140px);
  border-block: 1px solid var(--line);
}
.strecken .h2 { color: var(--papier); }
.strecken .h2 em { color: var(--ketchup-hell); }
.strecken :focus-visible { outline-color: var(--ketchup-hell); }
.strecken__lead { margin-top: 1.2rem; max-width: 40ch; color: var(--grau-hell); }
.demo-hinweis {
  display: inline-flex;
  align-items: center;
  gap: .6em;
  margin-top: 1.6rem;
  padding: .5em 1em;
  border: 1px solid var(--linie-hell);
  border-radius: 999px;
  font-size: .875rem;
}
.demo-hinweis::before {
  content: "";
  width: 8px; height: 8px;
  border-radius: 50%;
  background: var(--ketchup-hell);
  flex: none;
}

.strecken-nav {
  position: sticky;
  top: var(--header-h);
  z-index: 20;
  margin-top: clamp(40px, 6vw, 64px);
  height: var(--nav-h);
  background: var(--kaviar);
  border-block: 1px solid var(--linie-hell);
}
.strecken-nav ul {
  display: flex;
  justify-content: center;
  height: 100%;
  gap: clamp(4px, 3vw, 32px);
}
.strecken-nav a {
  display: flex;
  align-items: center;
  height: 100%;
  padding: 0 14px;
  font-family: var(--sans);
  font-stretch: 75%;
  font-weight: 700;
  font-size: .875rem;
  letter-spacing: .14em;
  text-transform: uppercase;
  text-decoration: none;
  color: var(--grau-hell);
  box-shadow: inset 0 -2px 0 transparent;
  transition: color .2s, box-shadow .2s;
}
.strecken-nav a:hover,
.strecken-nav a[aria-current="true"] { color: var(--papier); box-shadow: inset 0 -3px 0 var(--ketchup); }

.strecke { position: relative; overflow-x: clip; scroll-margin-top: var(--nav-h); }
.strecke + .strecke { border-top: 1px solid var(--linie-hell); }

.stage__sticky {
  position: relative;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  gap: 8px;
  padding-block: clamp(28px, 4vh, 40px) clamp(28px, 4vh, 40px);
}

.strecke__head {
  width: 100%;
  max-width: calc(var(--maxw) + 2 * var(--gutter));
  margin-inline: auto;
  padding-inline: var(--gutter);
}
.strecke__head .kicker { margin-bottom: .5rem; }
.strecke__head h3 {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(1.5rem, 3.8vw, 2.6rem);
  line-height: 1.05;
  letter-spacing: -0.015em;
  max-width: 20ch;
}

/* Grundzustand (ohne Bewegung / zu wenig Höhe): alles auf einen Blick im Raster */
.rail {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(148px, 1fr));
  align-items: start;
  gap: 28px 14px;
  width: 100%;
  max-width: calc(var(--maxw) + 2 * var(--gutter));
  margin-inline: auto;
  padding: 24px var(--gutter) 16px;
}
@media (min-width: 900px) {
  .rail { grid-template-columns: repeat(auto-fill, minmax(210px, 1fr)); gap: 36px 24px; }
}

.shot { position: relative; margin: 0; }
.shot img,
.shot video {
  display: block;
  width: 100%;
  height: auto;
  border-radius: 3px;
  background: var(--kaviar-2);
}
.shot video { aspect-ratio: var(--ar, 9 / 16); object-fit: cover; }
.shot figcaption {
  display: flex;
  align-items: baseline;
  gap: .7em;
  margin-top: 12px;
  font-family: var(--sans);
  font-stretch: 75%;
  font-weight: 650;
  font-size: .8125rem;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: var(--papier);
}
.shot figcaption .n { color: var(--ketchup-hell); font-variant-numeric: tabular-nums; }

/* Das Handyfoto: klein, schief, Polaroid-Rahmen */
.shot--input { z-index: 3; }
.shot--input .frame {
  padding: 7px 7px 0;
  background: var(--weiss);
  transform: rotate(-3deg);
  box-shadow: 0 26px 50px -22px rgba(0, 0, 0, .9);
}
.shot--input img { border-radius: 0; }
.frame__label {
  padding: .5em 0 .6em;
  text-align: center;
  font-family: var(--serif);
  font-style: italic;
  font-size: clamp(.95rem, 1.6vw, 1.1rem);
  line-height: 1;
  color: var(--kaviar);
}
.shot--out { z-index: 2; }

.rail__arrow {
  display: none;
  flex: none;
  flex-direction: column;
  align-items: center;
  gap: 6px;
  color: var(--ketchup-hell);
  font-family: var(--sans);
  font-stretch: 62%;
  font-weight: 800;
  font-size: 1.25rem;
  letter-spacing: .04em;
}
.rail__arrow svg { width: clamp(56px, 7vw, 110px); height: auto; }

.strecke__foot {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 10px 24px;
  width: 100%;
  max-width: calc(var(--maxw) + 2 * var(--gutter));
  margin-inline: auto;
  padding-inline: var(--gutter);
}
.count {
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.15rem;
  white-space: nowrap;
}
.count strong {
  font-family: var(--sans);
  font-style: normal;
  font-stretch: 62%;
  font-weight: 850;
  font-size: 1.35em;
  text-transform: uppercase;
  color: var(--ketchup-hell);
}
.travel {
  display: none;
  flex: 1;
  min-width: 60px;
  height: 2px;
  border-radius: 2px;
  background: var(--linie-hell);
  overflow: hidden;
}
.travel span {
  display: block;
  height: 100%;
  background: var(--ketchup-hell);
  transform-origin: left center;
  transform: scaleX(0);
}
.foot-cta {
  font-size: .9375rem;
  text-decoration: underline;
  text-decoration-color: var(--ketchup-hell);
  text-decoration-thickness: 2px;
  text-underline-offset: 4px;
}
.foot-cta:hover { color: var(--weiss); }

/* Blitz */
.flash {
  position: absolute;
  inset: 0;
  z-index: 10;
  background: #fff;
  opacity: 0;
  pointer-events: none;
}
.is-flash .flash { animation: flash .6s ease-out; }
.is-flash .shot--input .frame { animation: shutter .45s var(--ease); }
@keyframes flash {
  0% { opacity: 0; }
  12% { opacity: .85; }
  100% { opacity: 0; }
}
@keyframes shutter {
  0% { transform: rotate(-3deg) scale(1); }
  30% { transform: rotate(-3deg) scale(.95); }
  100% { transform: rotate(-3deg) scale(1); }
}

@media (max-width: 599px) {
  .strecke__foot { gap: 8px 14px; }
  .count { font-size: 1rem; }
  .foot-cta { width: 100%; }
}

/* ---- Der große Moment: Handyfoto -> Klick, Blitz -> fertige Reihe -> läuft beim Scrollen seitlich durch ---- */
@media (min-height: 560px) {
  .fx .stage { height: calc(100svh + var(--run)); }   /* JS setzt die echte Höhe */
  .fx .stage__sticky {
    position: sticky;
    top: var(--top);
    height: calc(100svh - var(--top));
    overflow: clip;
  }
  .fx .rail {
    display: flex;
    align-items: center;
    gap: clamp(14px, 2vw, 28px);
    flex: 1;
    min-height: 0;
    max-width: none;
    margin: 0;
    padding: 26px var(--gutter) 22px;
    will-change: transform;
  }
  .fx .shot { flex: none; }
  .fx .shot img,
  .fx .shot video { height: var(--card-h); width: auto; max-width: none; }
  .fx .shot--input img { height: calc(var(--card-h) * .66); }
  .fx .shot figcaption { white-space: nowrap; }
  .fx .rail__arrow { display: flex; }
  .fx .travel { display: block; }

  /* Zustand 1: nur das Handyfoto, groß in der Mitte */
  .fx .shot--input {
    transform: translate3d(var(--in-x, 0px), var(--in-y, 0px), 0) scale(var(--in-s, 1));
    transition: transform .9s var(--ease-out);
  }
  .fx .shot--out,
  .fx .rail__arrow {
    opacity: 0;
    transform: translate3d(64px, 0, 0);
    transition: opacity .3s ease, transform .3s ease;
  }
  .fx .shot--out figcaption,
  .fx .strecke__foot { opacity: 0; transition: opacity .25s ease; }

  /* Zustand 2: Klick, Blitz – die fertige Reihe liegt da (zeitbasiert, unabhängig vom Scrolltempo) */
  .fx .is-row .shot--input { transform: none; }
  .fx .is-row .shot--out,
  .fx .is-row .rail__arrow {
    opacity: 1;
    transform: none;
    transition:
      opacity .6s ease calc(var(--i, 0) * 70ms + 120ms),
      transform 1s var(--ease-out) calc(var(--i, 0) * 70ms + 120ms);
  }
  .fx .is-row .shot--out figcaption { opacity: 1; transition: opacity .5s ease calc(var(--i, 0) * 70ms + 500ms); }
  .fx .is-row .strecke__foot { opacity: 1; transition: opacity .5s ease .5s; }

  /* zum Vermessen kurz alle Effekte aus */
  .fx .is-measuring .rail { animation: none !important; transform: none !important; }
  .fx .is-measuring .shot--input,
  .fx .is-measuring .shot--out,
  .fx .is-measuring .rail__arrow { transform: none !important; }
  .fx .no-trans,
  .fx .no-trans * { transition: none !important; }

  /* Seitlicher Durchlauf direkt an die Scrollbewegung gekoppelt.
     Läuft im Browser selbst (Compositor) und damit ohne Ruckeln. Sonst übernimmt JS. */
  .sda.fx .stage {
    view-timeline: --stage block;
    view-timeline-inset: var(--top) 0px;
  }
  .sda.fx .rail,
  .sda.fx .travel span {
    animation-timing-function: linear;
    animation-fill-mode: both;
    animation-timeline: --stage;
    animation-range: contain var(--ts, 0px) contain var(--te, 1px);
  }
  .sda.fx .rail { animation-name: rail-travel; }
  .sda.fx .travel span { animation-name: travel-bar; }
}
@keyframes rail-travel {
  from { transform: translate3d(0, 0, 0); }
  to { transform: translate3d(calc(var(--travel, 0px) * -1), 0, 0); }
}
@keyframes travel-bar {
  from { transform: scaleX(0); }
  to { transform: scaleX(1); }
}

/* =========================================================
   4. SO LÄUFT'S
   ========================================================= */
.ablauf { padding-block: clamp(80px, 12vw, 150px); }
.ablauf__grid { display: grid; gap: clamp(32px, 6vw, 80px); }
.big48 {
  margin-top: clamp(16px, 3vw, 32px);
  font-family: var(--sans);
  font-stretch: 62%;
  font-weight: 880;
  font-size: clamp(8.5rem, 34vw, 19rem);
  line-height: .78;
  letter-spacing: -0.02em;
  color: var(--accent);
}
.big48 span {
  font-family: var(--serif);
  font-style: italic;
  font-weight: 400;
  font-size: .42em;
  letter-spacing: 0;
  color: var(--fg);
  margin-left: .06em;
}
.steps { border-top: 1px solid var(--line-strong); }
.steps li {
  display: grid;
  grid-template-columns: clamp(48px, 7vw, 76px) 1fr;
  gap: 0 clamp(14px, 2vw, 28px);
  padding: 26px 0 30px;
  border-bottom: 1px solid var(--line);
}
.steps__num {
  font-family: var(--serif);
  font-size: clamp(2.8rem, 5vw, 3.8rem);
  line-height: .85;
}
.steps__tag {
  font-family: var(--sans);
  font-stretch: 75%;
  font-weight: 650;
  font-size: .75rem;
  letter-spacing: .16em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: .35rem;
}
.steps h3 {
  font-family: var(--serif);
  font-weight: 500;
  font-size: clamp(1.45rem, 2.4vw, 1.8rem);
  line-height: 1.15;
  margin-bottom: .35rem;
}
.steps p:not(.steps__tag) { color: var(--muted); max-width: 44ch; }

@media (min-width: 900px) {
  .ablauf__grid { grid-template-columns: minmax(0, 5fr) minmax(0, 6fr); align-items: start; }
  .ablauf__head { position: sticky; top: 40px; }
}

/* =========================================================
   5. KONTAKT
   ========================================================= */
.kontakt {
  background: var(--ketchup);
  color: var(--weiss);
  padding-block: clamp(72px, 11vw, 140px);
}
.kontakt__grid { display: grid; gap: clamp(36px, 6vw, 72px); }
.kontakt h2 { margin-bottom: 1.2rem; }
.kontakt h2 .l1 {
  display: block;
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(2.3rem, 6.4vw, 4.6rem);
  line-height: 1;
  letter-spacing: -0.02em;
}
.kontakt h2 .l2 {
  display: block;
  margin-top: .14em;
  font-family: var(--sans);
  font-stretch: 62%;
  font-weight: 860;
  font-size: clamp(2.5rem, 8vw, 5.4rem);
  line-height: .88;
  text-transform: uppercase;
  color: var(--kaviar);
  text-wrap: balance;
}
.kontakt__head > p { font-size: 1.125rem; max-width: 30ch; }
.kontakt__head > .kontakt__gratis {
  display: inline-block;
  margin: .2rem 0 1.2rem;
  padding: .45em .9em;
  background: var(--kaviar);
  color: var(--weiss);
  font-family: var(--sans);
  font-stretch: 62%;
  font-weight: 800;
  font-size: clamp(1.05rem, 2.4vw, 1.3rem);
  letter-spacing: .04em;
  text-transform: uppercase;
  transform: rotate(-2deg);
  max-width: none;
}
.kontakt__mail { margin-top: 1rem; }
.kontakt__mail a {
  font-weight: 600;
  text-decoration-thickness: 2px;
  text-underline-offset: 4px;
}
.kontakt :focus-visible { outline-color: var(--weiss); }

.form-card {
  position: relative;
  padding: clamp(22px, 4vw, 44px);
  border-radius: 4px;
  background: var(--card-bg);
  color: var(--card-fg);
  box-shadow: 0 40px 80px -40px rgba(0, 0, 0, .55);
  transition: background-color .35s, color .35s;
}
.form-card :focus-visible { outline-color: var(--accent); }
.form-grid { display: grid; gap: 22px 28px; }
.field label {
  display: block;
  margin-bottom: 4px;
  font-family: var(--sans);
  font-stretch: 75%;
  font-weight: 700;
  font-size: .8125rem;
  letter-spacing: .12em;
  text-transform: uppercase;
}
.field .opt {
  font-weight: 500;
  letter-spacing: .04em;
  text-transform: none;
  color: var(--muted);
}
.field input,
.field textarea {
  width: 100%;
  padding: 10px 0;
  border: 0;
  border-bottom: 1.5px solid var(--card-fg);
  border-radius: 0;
  background: transparent;
  color: var(--card-fg);
  font: inherit;
  font-size: 1.0625rem;
}
.field textarea { resize: vertical; min-height: 110px; }
.field input::placeholder,
.field textarea::placeholder { color: var(--placeholder); }
.field input:focus,
.field textarea:focus { border-bottom-color: var(--accent); outline: none; box-shadow: 0 1.5px 0 var(--accent); }
.field input[type="file"] {
  padding: 14px;
  border: 1.5px dashed var(--card-fg);
  border-radius: 4px;
  font-size: .9375rem;
}
.field input[type="file"]::file-selector-button {
  margin-right: 12px;
  padding: .5em 1em;
  border: 0;
  border-radius: 999px;
  background: var(--card-fg);
  color: var(--card-bg);
  font: inherit;
  cursor: pointer;
}
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; opacity: 0; }

/* mailto-Modus: kein Upload-Feld, stattdessen Hinweis */
.field--upload { display: none; }
.mode-upload .field--upload { display: block; }
.mode-upload .attach-hint { display: none; }
.attach-hint {
  display: flex;
  align-items: flex-start;
  gap: 10px;
  margin: 22px 0 20px;
  padding: 12px 14px;
  border: 1.5px dashed var(--muted);
  border-radius: 4px;
  font-size: .9375rem;
  line-height: 1.4;
  color: var(--muted);
}
.attach-hint svg { flex: none; margin-top: 1px; color: var(--accent); }
.mode-upload .btn--block { margin-top: 26px; }
.form-note { margin-top: 22px; font-size: .8125rem; color: var(--muted); }
.form-status { margin-top: 10px; font-weight: 600; }
.form-status:empty { display: none; }

@media (min-width: 640px) {
  .form-grid { grid-template-columns: 1fr 1fr; }
  .field--full { grid-column: 1 / -1; }
}
@media (min-width: 1024px) {
  .kontakt__grid { grid-template-columns: minmax(0, 5fr) minmax(0, 6fr); align-items: start; }
}

/* =========================================================
   FOOTER
   ========================================================= */
.site-footer { padding-block: 56px 40px; }
.footer__grid { display: grid; gap: 22px; }
.brand--footer img { width: 220px; }
.footer__claim { font-family: var(--serif); font-style: italic; font-size: 1.1rem; line-height: 1.35; }
.footer__links { display: flex; flex-wrap: wrap; gap: 4px 26px; }
.footer__links a {
  display: inline-block;
  padding: 6px 0;
  text-decoration: underline;
  text-decoration-color: var(--ketchup);
  text-decoration-thickness: 2px;
  text-underline-offset: 4px;
}
.footer__small { font-size: .8125rem; color: var(--muted); }
@media (min-width: 900px) {
  .footer__grid { grid-template-columns: auto 1fr auto; align-items: center; column-gap: 48px; }
  .footer__small { grid-column: 1 / -1; padding-top: 18px; border-top: 1px solid var(--line); }
}

/* =========================================================
   Impressum (eigene kleine Seite)
   ========================================================= */
.legal { padding-block: 24px 96px; }
.legal h1 {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(2.4rem, 7vw, 4rem);
  line-height: 1;
  letter-spacing: -0.02em;
  margin-bottom: 2rem;
}
.legal h2 {
  margin: 2rem 0 .5rem;
  font-family: var(--sans);
  font-stretch: 75%;
  font-weight: 700;
  font-size: .8125rem;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--accent);
}
.legal p { max-width: 60ch; }
.legal a { text-decoration-color: var(--ketchup); text-decoration-thickness: 2px; text-underline-offset: 4px; }
.legal__back { margin-top: 3rem; }

/* =========================================================
   Dezentes Einblenden (nur mit Bewegung)
   ========================================================= */
.fx .reveal {
  opacity: 0;
  transform: translateY(18px);
  transition: opacity .8s var(--ease), transform .8s var(--ease);
}
.fx .reveal.is-in { opacity: 1; transform: none; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; transition-duration: .01ms !important; }
}